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Lesson 7 learning journey
Design Consideration
Learning Journey to Shimano Cycling World
In Lesson 7, our understanding of product and service design soared to new heights. We delved deep into the considerations and constraints that shape the design process, learning about materials, dimensions, appearance, and performance standards for product design.
Simultaneously, we explored the intricacies of service design, with a focus on customer experience, physical elements, sensual benefits, and psychological well-being. The breadth of our knowledge expanded as we discovered the importance of customer needs, design intent, quality, and economic viability. It's truly exhilarating to see how these factors come together to create successful designs.


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